Next week, in our Design Development class, we will start working on designing packages. Thinking about what catches your eye and inspires customers’ interest is fun. I have bought things based on their packaging before. The texture, color, spacing, and overall design are what consumers notice first, and it is essential to grab their attention immediately. Take a book cover, for example. Although the saying goes, “Don’t judge a book by its cover,” the cover does matter because it has to grab the attention of passers so they are interested in looking at it deeper.
A couple of months ago, Tucker and I were watching a documentary about how popular food products were created. One of the foods was Pringles, and how they decided to use a canister to house their chips instead of a bag. They did not want their chips crushed and wanted to ensure they stayed uniform inside. Now, Pringles is unmistakable; it uses a can for its chips and benefits consumers. It may seem overlooked to us because we are so used to seeing Pringle’s design like that, but back when it was first created, it was revolutionary and sparked new ways to package food products.
I have yet to decide what I want to design packaging for, but I want to ensure it is eye-catching and beneficial to consumers. I think it is crucial to think about the user’s experience as well as the overall look.